Monday, November 24, 2008

Leads Help You Beat Out The Competition

A lead can be described as an individual or a group of persons, who have similar interests in a service or a product. There are many ways of acquiring leads, with the more traditional method such as advertising in newspapers and other media, to telemarketing, to purchasing leads from lead generation companies etc. However, these methods nowadays are not as impressive and productive as they were just a couple of years back. Nevertheless, if executed properly, these lead generation methods can still yield productive results.In this modern era of computer technology and the advent of the internet, it has become much easier to search for and qualify targeted leads. To search for leads online, it is a plus for the sales agents to have a working knowledge of internet marketing and effective and cutting-edge search tools. In competitive industries such as the insurance industry, generally many companies and agents vie over customers. One way for companies or agents to get a leg up on their competition and to get targeted success is to purchase and to use high-quality, highly qualified and targeted leads which could easily be converted into their business customers.Nowadays, lots of online companies offer various kinds of leads such as mortgage leads, mlm leads, marketing leads, insurance leads and other business leads. The procedure of searching for and qualifying leads online is very simple. When targeted prospects come across the lead generation company's web site, they are asked to fill out a form on the lead provider's web page, often in exchange for free and useful information or resource. The lead providing company then collects and sorts these prospects information, such as the name of the prospect, contact number, email and the address, and then sells this information to any sales agent in need of these leads. Upon receiving these leads, the sales agent then proceeds to contact the leads listed and to offer further relevant information and quotes on the product or service, and to hopefully close the sale. On the basis of quality there are mainly two kinds of leads:Competitive Leads: These leads are not fresh and exclusive, and are sold multiple times to multiple companies or buyer. They are usually cheaper, but the prospect is not as open or responsive to calls or offers from agents. Exclusive Leads: Theses leads are sold exclusively to one buyer only. Because of this, these leads tend to be more expensive. The advantage is that these leads may be more responsive to your offer.Regardless of what type of leads you use, leads are bound to improve your performance and sales. Source: - Free Articles Directory
About the AuthorIf you are thinking of purchasing Leads, visit Susan's site at Susan also enjoys writing on a wide range of topics at

How Do Agents Get Life Insurance Leads

Life insurance companies are taking advantage of the Internet by having a website where customers can request free quotes. Even though you are shopping for life insurance, this also gives the agents life insurance leads that they can follow up on, Once you submit a request, the agent that picks it up will send you an email giving you a quote. He/She may follow up on the life insurance leads by making a call to you a few days after you receive the quote.Making a living in the life insurance business is hard work. Agents have to constantly search for life insurance leads that will bring them in new customers. They make a commission on each life insurance policy that they sell. They don't usually go door-to-door selling the policies and they can't just sit in their offices waiting for clients to come through the door. They actively pursue all the leads hoping that some of them will pay off. More than likely the quote you receive is the lowest life insurance rates that the company offers.When you request quotes from at least three life insurance companies, you want to get the lowest life insurance rates. When the agents call based on the life insurance leads you supply, you can barter with them saying you are not interested because you have a lower quote. If they really want your business, the agent may redo the quote and some back with an even lower rate.Another way that agents get life insurance leads is through other customers. One customer may tell a friend or family member about the great rate he/she has gotten from a company. Then this person gives the agent a call regarding getting life insurance and purchases a policy. It's like a never ending cycle. One person tells another and that person tells someone else and so on. If you're a life insurance agent then life insurance leads are your lifeblood.Source: - Free Articles Directory
About the AuthorFor a website totally devoted to Life Insurance visit Peter's Website Life Insurance Answers at and find out about Life Insurance as well as Cheap Life Insurance at and more, including Online Life Insurance, Term Life Insurance and Life Insurance Agents.