Monday, May 14, 2007

Insurance Appointment Setting Buyer Beware

Afew years back being a green agent I came across an ad for a company that set appointments with business owners that they qualified had a need for Insurance for themselves and or business Insurance.Wow what a learning experiece.The cost was $40 per appointment,30 appointment minimum.With an additional $300 start up administration fee.$1500 total. $50 per appointment.I was spending close to double that to put on a seminar and have 15-20 couples attend.I did fairly well with seminars but the local seminar competion was fierce and the number of attendees were sharply dropping.
The Insurance appointment company I contracted with did have good customer service.They did contact business owners most knew I was arriving to speak with them on a specifi date and time.I did ask the company for a couple of agent refferals.I called these agents and they were upfront about expectations.Out of 30 appointments they were closing 5-10 pieces of business.Fair numbers?

The plot thickens...........

Wednesday, May 9, 2007

Qualified Insurance Leads

Most agents interviewed describe a qualified insurance lead as someone actively shopping today for an insurance quote.Then why do alot of agents recieve what they percieve as bad leads?
-the insurance leads are old
-the insurance leads are sold to up to 10 agents
-the insurance leads are recycled
-the insurance leads are generated by lead companys that offer something free for the buyer to fill out information
-and on and on..................
#1 Ask your lead source to direct you to the web sites that are capturing the prospects information.
#2Buy only real time leads.Leads that are immediatly sent to you.Actively shopping buyers.
#3Do your self a favor and buy only exclusive leads.
#4Only work with a lead source that offers to replace bad leads.
#5Ask the prospect if any other agents have called them?Did they fill out any information on any other sites?
#6Test before you invest!

Tuesday, May 8, 2007

Bad Leads

What is a bad insurance lead.A bad insurance lead is a lead with no valid phone number.Period!!!!An address,quote information and an email address is great,but they do not sell insurance.Your insurance lead company is only as good as its return policy.Before you partner with a lead insurance company make sure you wont eat the cost of leads with an invalid phone number.Remember..Test before you invest.